Ear to the Ground: Legal Fallout from Product Promotion
55th Antitrust Spring Meeting
April 18-20, 2007
Presented by the Consumer Protection Committee
Viral marketing. Bloggers. Participatory product review sites. Corporate hate sites. YouTube. Consumer "opinion leaders" are reaching a wider audience of consumers with evaluations of products and services. Do consumers need to be protected from their fellow consumers? How might public raves and rants by consumers impact the FTC's and attorneys general's enforcement agendas and companies' options and exposures?
Session Chair and Speaker:
John E. Villafranco
Kelley Drye Collier Shannon LLP
Steven B. Malech
Wiggin and Dana LLP
Assistant Attorney General
New York State Attorney General's Office
Darren A. Bowie
America Online, Inc.
Assistant Director, Division of
Federal Trade Commission