Ear to the Ground: Legal Fallout from Product Promotion

April 19, 20073:00pm
JW Marriot Hotel and The National Press DC
Ear to the Ground: Legal Fallout from Product Promotion and Disparagement by Consumers
55th Antitrust Spring Meeting

April 18-20, 2007

Presented by the Consumer Protection Committee
Viral marketing. Bloggers. Participatory product review sites. Corporate hate sites. YouTube. Consumer "opinion leaders" are reaching a wider audience of consumers with evaluations of products and services. Do consumers need to be protected from their fellow consumers? How might public raves and rants by consumers impact the FTC's and attorneys general's enforcement agendas and companies' options and exposures?

Session Chair and Speaker:
John E. Villafranco
Kelley Drye Collier Shannon LLP
Washington, DC

Moderator:
Steven B. Malech
Wiggin and Dana LLP
Hartford, CT

Speakers:
Jane Azia
Assistant Attorney General
New York State Attorney General's Office
Albany, NY

Darren A. Bowie
America Online, Inc.
Dulles, VA

Tom Pahl
Assistant Director, Division of
Advertising Practices
Federal Trade Commission
Washington, DC

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