Leveraging Your Employer Brand to Attract Top Talent

May 18, 2017 at 8:00am10:00am
301 Merritt 7, Conference Center, Lobby Level, Norwalk, CT


8:00 - 9:00 a.m.    Continental Breakfast and Networking
9:00 - 10:00 a.m.  Panel Discussion


John Qudeen, Vice President, Global Recruiting at Thomson Reuters
Mike Mueller, Senior Director, Talent Acquisition at Datto
Debra Verbeke, Executive Vice President, Human Resources at Fairfield County Bank


With the state and national unemployment rates near their lowest in years, the competition for top talent is raging. Companies of all sizes and from all industries struggle to attract and land top talent. Challenged by time constraints and limited resources, all companies must learn to leverage available internal and external resources to develop their candidate pipelines.

A company's brand is often the most overlooked and under-utilized tool in its recruiting arsenal. An employer's brand is a powerful tool that creates a positive perception and makes it easier to recruit the very best candidates. Companies with a strong employer brand are perceived as an excellent place to work, with attractive values and promising career prospects. Is your company's employer brand helping or hurting you in the competition for talent? What is your strategy to make your employer brand more attractive to job seekers?

At the next meeting of the Talent Acquisition Knowledge Network, co-sponsored by Wiggin and Dana, we will explore the multiple ways companies can use their  employer brand to attract the talent they are seeking. Panelists will include senior level recruiting and human resources professionals representing large, mid-sized and small employers. They will share their experiences and discuss ideas for improving and marketing one's brand. They will also discuss specific strategies that companies with limited recruiting resources can employ to improve their brands and remain competitive in the competition for talent.

About The Talent Acquisition Knowledge Network

The Talent Acquisition Knowledge Network is a peer network of human resources professionals who share ideas and experiences about common challenges and current trends. Co-founded by Wiggin and Dana, the group was created to address the knowledge-sharing needs of human resources professionals who lack an internal peer network within their companies. Membership consists of human resources professionals who are engaged in talent acquisition matters in Connecticut and Westchester County, NY.