PMA Promotion Marketing Law Conference

November 19, 2008
Marriott Downtown, Magnificent Mile, Chicago, Illinois
PMA's Annual Promotion Marketing Law Conference a state of the art event with a complete and in-depth explanation of the things you need to know to comply with the fast changing world of promotion laws, regulations and government enforcement policies. Special attention will be devoted to new rules and developments in marketing law here and abroad, green marketing, sports marketing, music, user-generated content, the new rules and strategies for the internet, FDA regulation, wireless and text messaging marketing, product placements, integrated children's advertising, consumer product safety, future technologies, viral and guerilla marketing, celebrities/talent, regulatory enforcement, the gaming/gambling interface and branded entertainment. We will focus on FTC, Internet Advertising, and other federal issues and key state regulatory matters affecting the industry. We will also cover in depth sweepstakes, contests and games, the Internet, high-tech marketing, litigation, and all forms of intellectual property.

Wednesday, November 19, 2008
5:00 p.m. Early Registration Begins
6:00 - 8:00 p.m. Welcome Cocktail Party

Thursday, November 20, 2008
7:15 a.m. Registration
7:30 - 8:30 a.m. Continental Breakfast
8:45 a.m. - 12:15 p.m. Morning Sessions
12:15 - 1:30 p.m. Lunch and Keynote Speaker: Deborah Taylor Tate, Commission, FCC
1:30 - 4:30 p.m. Afternoon Sessions
4:30 - 5:15 p.m. Breakout Sessions

Everybody's A Regulator: Consumer Class Actions in the Age of Backseat Attorneys General Drivers
Hear from those in the trenches about avoidance, as well as surefire defensive and offensive strategies when class action counsel come calling.
Steven B. Malech, Esq., Moderator, Wiggin and Dana
Theresa A. Coetzee, Vice President and Senior Counsel, Marriott International, Inc.
Dan S. Dunham, Esq., Senior Corporate Counsel, Pfizer, Inc.

Friday, November 21, 2008
7:30 a.m. - 4:45 p.m. Sessions