The Legal Profession's New Normal How are law firms responding?
Join your colleagues, have some lunch and learn!
The Legal Profession's New Normal, a program for all Wiggin and Dana lawyers, was developed by our guest speaker, Sally Schmidt. From client pressures to reduce legal spend to law firms' focus on business development, Sally's engaging presentation will address changes in the legal industry and how law firms are responding.
Sally, President of Schmidt Marketing, Inc., brings 25 years of legal business development and marketing experience to her presentation about the new legal environment. As a frequent industry presenter, Sally has spoken at more than 200 national and international seminars and conferences for the legal profession. Her clients include over 400 law firms throughout the United States, Canada, Mexico, Europe, New Zealand and Australia.
Here is a sneak peek at a few topics Sally will discuss:
The 2012 Competitive Environment
- Reduction/shift in demand for legal services
- Pressure to reduce costs/add value
What Clients Care About
- Understanding the business/industry
- Level of expertise and specialization
How Law Firms Are Responding
- Focus on existing clients
- Greater specialization
- Social media