Post-Termination Internet, Violations: Who Fixes and How?
Times have changed. Ten years ago or so, when franchise companies wanted to make sure that terminated franchisees had stopped using the system's trademarks and other intellectual property, known as "de-identification," the standard process was fairly quick and simple. The increasing use of the Internet has complicated the process, and some franchise companies have been slow to adapt to the changing times. As a result, some franchise systems are unknowingly allowing Internet Web sites to mislead the public into thinking that terminated franchisees are still affiliated with the system. This article suggests ways that franchise companies can alleviate the problem without incurring undue legal or other expenses.