Publications

Introduction

With the rapid progression of technology, companies both large and small are increasingly doing business on a global scale. These companies often consider a global strategy to protect their intellectual property, which is central to their goal of maintaining a large global presence. While treaties such as the Madrid Protocol and Patent Cooperation Treaty offer harmonization of IP standards and certain pan-territorial rights generally, IP procurement and enforcement remains a fragmented system with differing national rights, woven together by a delicate web of international implications. Companies should therefore consider all international implications as part of a global IP strategy. This article discusses the recent trends and provides guidance on navigating the global IP environment.

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