Publications

In our global market economy, international trade and international brand marketing have become increasingly important for multinational corporations seeking to acquire and maintain an economic and competitive advantage in the marketplace. Accordingly, these multinational corporations have felt an increasing need to protect and police their intellectual property rights internationally. Historically, multi-lateral international treaties have helped to strike a balance among the prevailing international laws and individual domestic laws of member countries, with the admirable objective of advancing a successful global trading system. When this balance is not struck, however, the consequences can be quite surprising.