Area Development Returns as a Lure for Franchisers

August 13, 2003
The Wall Street Journal, August 12, 2003
by Richard Gibson, staff reporter
From the August 12 article "Area Development Returns as a Lure for Franchisers," Wall Street Journal staff reporter Richard Gibson comments on Wiggin & Dana's Franchise Law Blog.
While its emphasis is on legal developments in franchising, is a quick way to keep up on related news, including personnel changes, marketing innovations and even earnings reports by franchised companies.
Created by the Philadelphia law firm of Wiggin & Dana LLP, the blog -- that's short for Web log or diary -- is updated twice daily. Readers can link to the sources of the blog's snippets. There's no cost or password required.
Typical of blogs, this one doesn't separate the significant from the fluff. But the intent is to concentrate on the law.
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