Joining the Blog Boom

November 21, 2006
The Pennsylvania Lawyer, November/December 2006 by Steven A. Meyerowitz, freelance writer and regular contributor to the Pennsylvania Lawyer.
When Joseph Schumacher, the Philadelphia-based chair of the franchise and distribution practice group of Wiggin and Dana LLP, looked around at how other franchise lawyers and law firms were marketing their practices and attempting to attract new clients, he saw that many of them were "writing bulletins and newsletters." He decided to do something different.  He started a "blog."